This book aims to demystify innovation and present it as an essential, learnable skill in today’s rapidly changing business landscape. The author argues that innovation is crucial for success, whether you’re a startup founder or a corporate manager.

Key points:

• Innovation is defined as finding new solutions to existing problems
• It’s becoming increasingly important due to technological progress and fierce competition
• The ability to innovate can be a key differentiator for both individuals and organizations
• While challenging, innovation is a skill that can be learned and developed